Implant patients,
not price-shoppers
The full case study opens soon.
[ABOUT ME]
Most ad accounts fail quietly. Budget goes out, engagement comes back, and nobody can point at the revenue. I work the other way round.
I started out running ads for my own store — which is where I learned exactly how it feels to lose your own money to a badly built campaign.
Two and a half years of paid social since then: 30+ projects across clinics, education and services, and more than $50,000 of ad spend managed. If the channel is not working for your business, you hear it in the audit — not three months and several thousand dollars later.
[PORTFOLIO]
Work that
paid for itself
Implant patients,
Cheap leads that
actually showed up
The full case study opens soon.
[FREE AUDIT]
Where is your ad
money leaking?
I go through your ad account and show you where the budget is going to waste, and what to change first.
[SERVICES]
Six services,
all measurable
Campaign architecture, audience testing and daily budget work across Instagram and Facebook — built around a conversion goal, never a vanity metric.
Cold, warm and returning traffic get different messages and different budgets. I map the path from first impression to paid invoice, then plug the leaks.
Scripts, statics and short-form video shipped in batches of six to ten. Winners scale; tired creative is retired before cost per lead starts climbing.
Pixel, Conversions API, UTM discipline and clean event naming. If we cannot attribute it, we do not claim it — and the weekly report says so plainly.
The people who already looked are the cheapest revenue in the account. Sequenced follow-up, exclusion logic and an offer matched to how warm they already are bring them back.
A lead that waits three hours for a reply is a lost lead. Enquiries land in Telegram or your CRM instantly, tagged with the campaign that produced them.
[PROCESS]
Five stages,
in order
First campaigns are usually live within five to seven working days of the kick-off call. Nothing starts until the stage before it is finished.
[01]
Audit
Product, margins, customer and competitors. The existing ad account is reviewed line by line.
[02]
Strategy
Segments, offer and funnel map. We agree the target cost per lead before a dollar is spent.
[03]
Build
Business Manager, Pixel, Conversions API, forms and lead routing wired and tested.
[04]
Test
Six to ten creatives launched together. Three to five days to a winner, the rest switched off.
[05]
Scale
Daily optimisation and a weekly report: spend, leads, cost, revenue. No decoration.
[WHY ME]
How I look at
advertising
[01]
Revenue, not reach
Impressions photograph well. A business needs customers.
[02]
If it won’t work, I say so
Meta Ads is not right for every business. When it is not, you hear it from me.
[03]
Nothing is hidden
Spend, leads, cost per lead and sales — all of it stays in front of you.
[04]
We test
No hoping one creative lands. We test, find the winner, scale it.
[WHO I WORK WITH]
Businesses that
want customers
Clinics
More qualified enquiries, and patients who actually turn up.
Education
Lead, conversation, enrolled student.
Service businesses
Turning an enquiry into a paying client.
[BY THE NUMBERS]
2.5+Years of experience
30+Projects
$50K+Ad spend managed
Meta AdsMain focus
Excellence
in their words
Cost per lead halved in the first month. More useful than that — I finally know which ad brings a patient through the door.
The weekly report is readable and honest. He points at what is not working before I have to ask about it.
[FAQ’S]
Let’s clear
the doubts
Five to seven working days from the kick-off call, in most cases. The audit and the strategy come first, and the build — Business Manager, Pixel, Conversions API, forms, lead routing — is tested before a single ad is switched on.
Access to the ad account and the page, your real margins, and someone who can answer questions about the product. If there is no ad account yet, I set one up properly rather than inheriting a broken one.
Then you hear it in the audit, before any money moves. Some businesses are better served by search, by a referral system, or by fixing the offer first. I would rather say that in week one than bill you for three months of proving it.
One weekly report: spend, leads, cost per lead, revenue. Numbers pulled from Ads Manager and matched against your own sales records. If something cannot be attributed, the report says so rather than rounding it up.
The management fee depends on scope and is agreed after the free audit, once we both know what the account actually needs. Ad budgets in the projects above ran between $800 and $1,500 a month.
You don’t need more impressions. You need revenue you can bank.
I don’t just switch your ads on. We build the system together.